Our hands-on workshops are designed to help teams jumpstart strategy development. “Right from the Start” is our marketing bootcamp designed for early stage ventures. We also offer a number of custom-tailored programs for senior executives.
Right from the Start
Right from the Start is our signature marketing and branding bootcamp for early stage ventures. Originally commissioned as a workshop for the portfolio companies of a Venture Capital client, the program is now a marketing accellerator, designed to help entrepreneurial teams rapidly develop and scale marketing and branding programs. All workshop content is delivered by our most senior consulting professionals, many of whom are also professors at leading business schools.
The program is offered in three formats:
The one-week-intensive offers 20 hours of hands-on training and instructional programming over five consecutive days. It kicks off with a full-day session to orient participants and introduce core concepts. Half-day sessions on the following days guide participants through the construction of a marketing and/or branding program for their business. The program also includes a progress check approximately one month after program implementation. The one-week intensive was designed specifically for mixed groups, usually senior marketing and product leaders from a selection of VC portfolio holdings. It can also be adapted for cross-functional teams at a single venture.
The full-day session is the best fit for individual companies that wish to jump-start their marketing and/or brand development plans. It includes approximately 8 hours of hands-on, in-person marketing planning, as well as about 8 hours of prepatory and consultative time to assist in the activation and implementation of planned programming.
The half-day session is designed for bigger groups as an introduction to critical aspects of marketing planning. It features a 90-minute interactive presentation followed by approximately 2 hours of one-on-one consultative interviews.
We are often asked to facilitate strategic planning workshops for clients with their most senior leadership teams. Each workshop is custom-developed according to client needs and facilitated by our most senior strategists and researchers, many of whom are also professors at leading business schools.