We are experts in rigor. Every client study is custom-tailored to answer mission-critical questions and uncover growth opportunities. Our approach incorporates best-in-class data science and pioneering study designs from peer-reviewed academic research.
Marketing Meets Data Science
We built our quantitative research infrastructure from the ground-up using the latest data science technology. Our stack allows for deep data mining, natural language processing, image analysis, and sophisticated predictive modelling algorithms. We marry this technological capability to decades of field experience, surveying consumers and business-to-business decision-makers to gather useful customer insights and to forecast significant business trends.
Custom Research Design
While we have developed many proprietary approaches to surveying customers and prospects, every study is custom-tailored to the client’s needs. We don’t believe in one-size-fits-all template approaches.
Simplicity and Storytelling
Our research reports are designed for senior decision-makers. We are experts at simplification, transforming complex data structures into clear and actionable strategic insights. At the heart of our approach is a strong belief in visual storytelling and information design.
Typical Research Assignments
- Brand equity research and tracking
- Brand architecture analysis
- Customer segmentation
- Market sizing and trend forecasting
- Product concept testing
- Feature prioritization
- Name testing
- Attitudes and Usage studies
- Pricing and Willigness-to-Pay studies
- Customer retention estimation